Product design & strategy
I’m a Vancouver-based Product Designer with 6+ years of experience turning complex ideas into intuitive, high-impact products. I’ve led end-to-end design across startups, agency, and SaaS environments, driving measurable business outcome gains through thoughtful UX, design systems, and AI-powered features.
I enjoy bringing clarity to ambiguity and complexity, building products that not only look good, but actually work.
Creator
AI-powered influencer marketing platform
(2024-2025)
Led the redesign of Creator’s brand and platform, contributing to 300% MRR growth and a 90% reduction in influencer sourcing time.
Fintech platform
(2021-2022)
Led product strategy workshops and guided clients from concept to MVP, aligning business goals, user needs, and technical execution.
MiTravel
Travel planning platform (startup)
(2020 - 2025)
Co-founded and designed MiTravel from the ground up, leading product strategy, UX/UI, and brand development to grow the platform to 1,000+ active users.
Wealthsimple
Microsite mobile intervention
(2021)
Designed a mobile intervention for Wealthsimple that reduced barriers to investing and improved access to financial literacy resources for new investors.
Testimonials
I’ve led design functions solo and thrived within large multi-disciplinary teams. Known for being organized, empathetic, and outcome-driven, I bring structure and positivity wherever I work, building processes that make creativity scalable and collaboration effortless.
George Vulic, Head of Product at Creator
“Anne is a rare designer who combines creative excellence with product sense and business acumen. She designed our new website and pricing framework, which contributed to a 300% increase in new MRR."
“She drove research and design for our AI-powered influencer matching tool, significantly reducing recruitment time and transforming how brands run campaigns on our platform. Beyond the big wins, she established and maintained our design system, bringing consistency and speed across every corner of marketing and product!
What sets Anne apart is that she’s more than a designer; she’s also a product strategist. She thinks deeply about customer and business problems, approaches challenges with empathy, and always ties her product decisions back to bottom-line impact.”