About me
I'm a Vancouver-based Product Designer with 6+ years of experience helping startups, agencies, and SaaS companies turn ambitious ideas into products people actually use.
My background combines Design and Business, and I've worked across healthcare, fintech, travel, hospitality, marketing, and AI-powered products, leading projects from early-stage strategy and research through launch and growth.
I enjoy working at the intersection of user needs, business goals, and technical constraints. Throughout my career, I've contributed to outcomes such as 300% revenue growth, 90% operational efficiency improvements, and the launch of multiple MVPs from concept to market.
Building products, brands, systems, and communities has shaped how I approach design: with curiosity, collaboration, and a focus on creating meaningful experiences both online and offline.
Outside of product design, I'm the co-founder of Take Your Time, a community-run arts and culture space in Vancouver.
• Product Design
End-to-end UX/UI design for web and mobile products, from discovery and research to wireframes, prototypes, and launch-ready experiences.
• Product Strategy
User research, stakeholder workshops, feature prioritization, MVP planning, and turning ambiguity into clear product direction.
• AI-Powered Product Design
Designing AI-assisted workflows, automation tools, and user experiences that help people accomplish tasks more efficiently.
• Design Systems
Building scalable component libraries, design systems, and documentation that improve consistency and collaboration across teams.
• Brand & Visual Design
Creating visual identities, websites, marketing assets, and storytelling systems that connect products with their audiences.